client
The Chosen Miami
service name
Branding
budget
$100k
01.
Case Study: The Chosen Miami
Revitalizing a Transnational Talent Platform Through Strategic Visual Branding
02.
Overview
The Chosen is a long-running singing competition in New York and Dominican Republic designed to spotlight emerging vocalists and create pathways to professional opportunities. After three successful seasons, the organization approached us ahead of Season 4 with a clear goal: to elevate the visual identity and bring cohesion and quality to every branded touchpoint.
From logo design to marketing identity, our work focused on modernizing the competition’s image while preserving its community-driven spirit. The result was a bold, flexible brand system that matched the energy of the performers and the professionalism of the production.
03.
Main result
The rebranding of The Chosen Season 4 led to a significant increase in visibility and influence within the Miami market, positioning the competition as a premier platform for emerging vocal talent. The elevated branding not only attracted a broader and more engaged audience but also laid the foundation for a strategic partnership with St. Jude Children’s Research Hospital, aligning the event with a nationally recognized cause and amplifying its impact. Most notably, the success of this engagement opened the door for continued collaboration with the organization’s parent company, leading to two additional creative projects that extended the mix86 design approach across other key initiatives.
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